It’s that time of the year again, when shop windows are adorned with hearts and flowers and couples everywhere buy each other tokens of love. However at Williams we like to celebrate in a slightly different way by showing our appreciation for the shining star of the kitchen: the fridge.

This February, in celebration of St Valentine’s Day, we will be offering a bottle of champagne to four lucky followers. Simply use the hashtag #Loveyourfridge on Twitter throughout the month of February to be eligible to enter - The more creative the better so get tweeting.

We’ve decided that it’s time these kitchen heroes had a little TLC of their own through our #loveyourfridge campaign. The aim of #loveyourfridge is to help raise awareness of the vital role fridges play in commercial kitchens. It will help ensure your fridge has the longest possible working life by highlighting simple maintenance tasks that can keep it in tip-top condition.

It’s really important to ensure that your Williams fridge is kept happy with some basic maintenance and cleaning and the loveyourfridge.co.uk website can help - Bursting with hints, tips and more chances to receive goodies including a fridge care pack. The pack features useful items to help keep fridges looking and performing as good as new – and if you manage to tug at our heartstrings using #loveyourfridge one could be on its way to you!