Recruitment

Location:
King's Lynn, Norfolk (Office based)

Job Type:
Full Time, Permanent

Are you a creative marketer with a flair for producing engaging content across digital and traditional marketing channels? Do you enjoy working on a variety of marketing projects? If so, we'd love to hear from you.

Williams Refrigeration is one of the UK's leading commercial refrigeration manufacturers, supplying award-winning products to customers across the foodservice and hospitality sectors. We are looking for an enthusiastic Marketing Communications Executive to join our UK Marketing team.

Reporting to the Marketing Manager, you will play a key role in delivering both online and offline marketing activities, supporting UK and international sales teams, and helping to create high-quality marketing communications that strengthen the Williams brand.

Key Responsibilities:

• Create engaging content for the company website, social media channels, electronic direct mail and other marketing communications such as sales / corporate brochures and advertisements
• Manage social media - plan, schedule and publish posts using Hootsuite or similar. Create ideas / content for campaigns.
• Monitor social media engagement and provide monthly performance reports
• Management of SEO and GEO (Generative Engine Optimisation) activities, monitor and report on website performance
• Assist with website maintenance and content updates using a CMS
• Key member of the website development team. Assist the Marketing Manager in implementation of a new corporate website.
• Work with external agencies, designers and suppliers to deliver marketing campaigns and materials
• Proofread and edit articles for trade press and PR activity
• Attend photographic and video shoots as well as customer site visits
• Support the organisation of trade exhibitions and events, including stand build and breakdown
• Work with departments across the business to ensure information used in marketing communications is accurate
• Provide general support to the Marketing Manager

About You:

We're looking for someone who is creative, organised and eager to continue to develop their marketing career.

You will ideally have:

• A Marketing degree or Business Studies diploma with a marketing bias
• Excellent copywriting, proof reading and editing skills
• Experience in creating engaging content for social media
• Experience of social media management, analytics and reporting
• The ability to use Creative Suite software to a moderate level - In-Design; Illustrator & Photoshop
• Very good Microsoft Office skills
• Strong time management skills - the ability to multi-task, stick to tight deadlines
• Strong communication skills and confidence interacting with people at all levels
• Experience of implementing SEO / GEO and an understanding of Google Analytics
• A keen eye for detail
• A full UK driving licence

What we Offer:

• Competitive salary
• Company pension scheme
• Life assurance
• Employee Assistance Programme
• On-site parking
• Opportunities for training and career development
• The chance to work for one of the industry's leading manufacturers within a supportive and collaborative team

Apply Now

If you are passionate about marketing, content creation and digital communications we'd love to hear from you.  Please send your CV together with a covering letter outlining your relevant experience to HR@williams-refrigeration.co.uk

We have an excellent opportunity to join Williams Refrigeration as National Sales Manager, leading our UK sales activity and supporting the next phase of growth for one of the most respected brands in commercial refrigeration.

This is a key national leadership role for a commercially driven sales professional who can strengthen customer partnerships, guide a high-performing field sales team, and translate market opportunities into sustainable revenue growth.

We have built an enviable brand and market leading reputation.  At the heart of our values are assurances of unrivalled quality and reliability, technical excellence and outstanding service support. 

About the Role:

Reporting directly into the UK Sales & Marketing Director, our National Sales Manager will provide hands-on leadership across the UK sales function, working closely with area sales colleagues, key customers, consultants, dealers and wider internal teams. This role requires a visible, action-oriented leader who is comfortable in the field, commercially sharp, and able to turn strategy into disciplined execution.

You will be responsible for developing sales performance, strengthening account management discipline, improving sales processes and ensuring our customers experience the service, technical expertise and reliability associated with the Williams brand.

A natural communicator, coach and motivator, you will lead by example, set clear expectations and use data, customer insight and market knowledge to drive continuous improvement. You will be confident managing performance, supporting major opportunities, and building trusted relationships across the foodservice, hospitality and refrigeration sectors.

Working with the senior leadership team, you will help shape and deliver the national sales plan, manage sales forecasting and pipeline visibility, support key bids and negotiations, and ensure the sales team is aligned to business priorities, margin expectations and growth objectives.

Key Responsibilities:

• Lead, coach and develop the UK sales team, creating a performance-led culture built on accountability, customer focus and collaboration.
• Develop and deliver the national sales plan, ensuring growth objectives, territory plans, customer priorities and margin targets are clearly understood and achieved.
• Manage sales forecasting, pipeline reporting and performance reviews, using data and market insight to identify risks, opportunities and areas for improvement.
• Build and maintain senior-level relationships with key national customers, dealer partners, consultants and industry stakeholders.
• Support major customer negotiations, project opportunities and strategic account development to secure profitable long-term business.
• Work closely with marketing, product, service and operations teams to ensure customer feedback, product opportunities and market intelligence are translated into practical business action.
• Promote consistent use of CRM, sales processes and reporting disciplines across the team to improve visibility, follow-up and customer experience.
• Represent Williams Refrigeration professionally at customer meetings, trade events, industry forums and internal business reviews.

Experience and Expertise:

• Proven sales leadership experience, ideally gained within commercial refrigeration, foodservice equipment, capital equipment, manufacturing or a related B2B sector.
• A strong track record of delivering sales growth, improving commercial performance and managing national or multi-territory sales activity.
• Confident people manager with the ability to coach, motivate and hold sales teams accountable while maintaining a supportive and respectful leadership style.
• Strong commercial, analytical and negotiation skills, with the ability to interpret sales data, manage pipeline quality and make sound decisions in a competitive market.
• Excellent relationship-building skills with the credibility to engage customers, consultants, dealers and internal stakeholders at all levels.
• Practical, hands-on and resilient, with the energy to spend time in the field, support the team directly and respond quickly to customer and market needs.

Why join Williams Refrigeration

At Williams Refrigeration, you’ll be supported by passionate, capable people, a respected leadership team, and a well-resourced parent company that believes in empowerment and accountability.

Williams Refrigeration is a principal business unit of AFE Group Ltd. The AFE Group is a leading international business specialising in the innovative design, manufacture and service support of professional cooking, bakery and refrigeration equipment for the global food service market. We employ over 1200 people across 15 locations worldwide. Our premium brands are some of the best known in the industry and bring together an extensive range of products, offering the very best assurances of performance, quality and reliability to every chef and baker in the Catering and Hospitality Industry – no matter how big or small their kitchen.

AFE Group Ltd is a subsidiary of Ali Group - the world’s largest, and most diverse foodservice equipment manufacturing company comprising over 115 international brands with a global reach accessible at the local scale across 150 countries of the world.

This role reports directly into the UK Sales & Marketing Director and works closely with the wider senior leadership team, giving the successful candidate clear strategic direction while providing the autonomy to influence national sales priorities, support meaningful customer growth and help shape the future success of the business.

A competitive senior sales management remuneration package will be structured to attract the right candidate, including an attractive base salary, company vehicle or vehicle allowance, performance-related incentives, private medical insurance, contributory pension scheme, life assurance and a suite of assistance, health and wellbeing services for employees and their families.

If you are ready to lead national sales for a trusted and respected brand, strengthen customer partnerships and help drive the next stage of Williams Refrigeration’s growth, we would love to hear from you.

Apply Now

If you are interested in this hands-on leadership opportunity, then please send your CV together with a covering letter outlining your relevant sales leadership experience to HR@williams-refrigeration.co.uk

Location:
King's Lynn, Norfolk

Job Type:
Full Time, Permanent

About Williams Refrigeration

Williams Refrigeration is a market-leading manufacturer of professional refrigeration equipment, supplying customers throughout the UK and internationally. We are looking for a highly organised and customer-focused Transport Coordinator to join our busy Transport Department in King's Lynn.

This is an excellent opportunity for someone with transport and logistics experience who enjoys working in a fast-paced environment and takes pride in delivering exceptional customer service.

The Role

Reporting to the Transport Supervisor, you will be responsible for coordinating the transport of refrigerated appliances to customers, ensuring deliveries are completed efficiently and in line with customer expectations. You will work closely with transport providers, customers, warehouse teams and internal departments to ensure a smooth delivery process.

Key Responsibilities

• Assist with the planning and organisation of appliance deliveries.
• Liaise with transport providers to ensure delivery schedules are met.
• Prepare loading lists, driver paperwork and associated transport documentation.
• Keep customers informed of delivery dates and any changes to schedules.
• Monitor vehicle tracking systems to provide accurate delivery information and updates.
• Work closely with warehouse teams to coordinate loads and resolve any issues.
• Maintain internal databases, portals and transport records.
• Support Sales Account Managers where required to avoid unnecessary transport costs.
• Provide cover within the Transport Department during holidays or absence.
• Support other office functions when required.
• Comply with all company policies and procedures.

About You

The successful candidate will have:

• Excellent customer service and relationship-building skills.
• Strong organisational skills with the ability to prioritise workloads and manage multiple tasks.
• Good IT competency, including Microsoft Office applications such as Outlook, Excel and Teams.
• Experience and/or qualifications relating to UK and EU movement of goods.
• Knowledge of transport documentation, customs requirements and delivery processes.
• Good geographical knowledge of the UK.
• Excellent attention to detail and accuracy.
• Strong communication skills and confidence dealing with customers and suppliers.
• The ability to make decisions quickly and solve problems effectively.
• A proactive and flexible approach to work.
• The ability to work independently and as part of a team.

What We Offer

• Competitive salary (£26,500 to £28,000 depending on experience)
• Company pension scheme
• Life assurance
• Employee Assistance Programme
• On-site parking
• Training and development opportunities
• The opportunity to work for a well-established and respected British manufacturer

Apply Now

If you are an organised, customer-focused individual with transport or logistics experience and are looking for your next challenge, we'd love to hear from you.

Apply today with your CV and a brief covering letter outlining your suitability for the role to HR@williams-refrigeration.co.uk

Location:
Home based

Reporting to:
National Sales Manager

The Role:

This role will include increasing business within ongoing accounts through new or additional products, plus bringing new sales to the company within its aggressive growth plans. You will join an existing team of Area Sales Managers and Business Development Managers that work closely together to achieve the overall sales target.

Key Responsibilities:

To ensure effective company representation

• Responsibility for all business in the London and South East geographical area covering distributors, Public Sector and end user specification.  Geographical area includes London, Surrey, West Sussex, East Sussex and Kent.
• Liaise with existing and new clients to promote the company and its products at every opportunity.

To ensure effective sales growth

• Increase business within ongoing accounts through new or additional products as well as bringing new sales opportunities to the company.
• Promote Continual Improvement to maximise sales and customer satisfaction.

Key Person Requirements and Skills:

• Good communication and the ability to react to customer demands.
• Flexible working. Being able to work independently and part of a team.
• Clean driving license.
• Computer literate. Competent with Word, Excel and PowerPoint to produce reports on monthly sales, products sold and future opportunities.
• Ideally have a successful background in sales within the foodservice industry.

Other duties and responsibilities

• Any other ad hoc duties as may be requested by your manager, including the attendance at other Williams facilities, customer and supplier sites, as well as exhibitions.
• You may be required to work additional hours to ensure that duties, responsibilities and reporting requirements are met.

What We Offer:

The salary and benefits package will be commensurate with working for a large global company and discussed in further detail at interview.

Apply Now

If you are interested in this position then please send your CV together with a covering letter outlining your suitability for the role to HR@williams-refrigeration.co.uk

Closing date for applications is the 30th September 2026.

The Role

Service and installation of all types of commercial refrigeration and air conditioning equipment all in accordance with industry recognised best practice and standards covering the entire range of Williams and other manufactured products supplied throughout the UK.

Key Responsibilities:

• To take part in the service an installation of refrigeration and air-conditioning equipment across Scotland (mainly central belt)
• Attend reactive service calls on all types of commercial refrigeration, fault-finding and repair
• Assist the projects team with installation of Williams cold rooms and other refrigeration and air conditioning systems
• Commission or de-commission refrigeration and air-conditioning equipment
• To demonstrate and train customers on the use of equipment
• To complete accurate paperwork / timesheets and return them to the Installation Manager as required
• To make certain that the correct tools, PPE and equipment are available to carry out the prescribed works in a safe manner at all times, alerting the Installation Manager or Project Manager to any unsafe condition that may arise
• To take full responsibility for the maintenance and use of PPE and all company tools / equipment issued, ensuring they are kept in good order
• To undertake any training as required by the business
• To work away from home occasionally when the need arises
• When fully trained to participate with the service standby evening and weekend call-out rota and help provide cover when necessary

Qualifications and Knowledge:

• NVQ/C & G Refrigeration based qualification is desirable
• Minimum 3 years' experience as a Refrigeration Engineer
• Previous experience of all different types of refrigeration systems
• Knowledge of electrical requirements of refrigeration systems
• Knowledge and understanding in the application of proprietary controls systems applicable to refrigeration systems

Personal Attributes:

• Able to work to a high standard with a high degree of attention to detail and accuracy
• Able to plan and prioritise to meet customer needs
• Customer friendly with good communication and interpersonal skills
• You must hold a full, clean, driving license

What We Offer: 

• Competitive salary, depending on experience
• Weekend overtime pay
• Company van
• Contributory pension
• Ongoing training for career advancement
• Great opportunities to learn and progress within the business
• Company mobile phone and tablet