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Our Staff

Tim Smith

Tim Smith

Managing Director of Williams Refrigeration and CEO of the AFE Group

Joined Williams Refrigeration in April 1992 as Group Finance Director and became Managing Director in 1998.

Tim has gone on to become the vision behind Williams′ growth in the UK, China and Australia, and also leads the AFE Group of companies.

Steve Bernard

Steve Bernard

Operations & Engineering Director

Joined Williams Refrigeration in October 1984 and became Engineering Director in 1995 going on to take the dual role of Operations & Engineering Director in 2003.

Steve heads up all of the Company's development activities and has been the driving force behind its class leading products for over 25 years.

Malcolm Harling

Malcolm Harling

Sales and Marketing Director

Joined Williams Refrigeration in January 2000 from our sister company Falcon Foodservice Equipment.

Malcolm heads our Group sales and marketing activities and is also a prominent member of our industry trade association CESA.

David Tyers

David Tyers

Finance Director

Joined Williams in 1996 as Management Accountant and progressed to Group Financial Controller in 1998 overseeing the Financial Operations both UK and overseas.

In 2010 he was appointed as Finance Director of the Williams Refrigeration Group.

UK Sales Managers

  • National Sales Manager, Garry Allitt
  • National Account Manager - Retail & Bakery, Leon Espley
  • National Account Manager, Kaj Sandom
  • Business Development Manager, Tony Prince
  • Area Sales Manager - Scotland, Steven Grahamslaw
  • Area Sales Manager - North, Dave Wynne
  • Area Sales Manager - Midlands & North East, Haydon Hendry
  • Area Sales Manager - South West, Andy Ward
  • Area Sales Manager - South East, Simon Eames
  • Area Sales Manager - London & East, Mark Todhunter

International Sales

  • Head of International Sales, Gerald Coffey
  • Sales Manager - France, Patrice Gonzalez
  • Managing Director - Australia, Brad Dunn
  • Sales Manager - Australia, Martin Healey
  • Managing Director - Ming Fai, Hong Kong/China, Ringo Wong
  • Operations Director - Hong Kong, MS Tse
  • Business Development Manager – Dubai, Daniel Hall
  • Sales and Marketing Director - Mabel Leung
  • Sales Manager, Shanghai – Hans Qui
  • Sales Manager - India and Indian Ocean Countries, Syahrul Mohideen
  • Area Sales Manager - Ireland, Warren Giffen

Sales Administration and Estimating

  • Customer Services/QA Manager, Colin Breeze
  • SOP Supervisor, Rachel Smith


  • Marketing Manager, Martin Laws

Spares and Servicing

  • Add Service & Spares Manager, Simon Chamberlain
  • Installations Manager, Paul Maloney
  • Spares Supervisor, Vikki Panks


  • Engineering Manager, Keith Panks
  • Technical Refrigeration Development Manager, Michael Michaelides


  • Finance Director, David Tyers
  • Group Financial Controller, Shaun Woodrow
  • Credit Control, Jo Vertigan
  • Purchasing Ledger, Lynette Wixey
  • Purchasing Manager, Rob Smith

HR, Environmental and Quality Management

  • Group HR Manager, Jenny Bennett
  • Health, Safety, Environmental & Energy Manager, Mark Painter
  • ISO Systems Manager, Jeannie Adkin