The last few years have seen a massive boom in the number of craft beers and microbreweries. Over 800 breweries now operate in the UK, with companies like BrewDog becoming household names with their slate of quirky, original and strong beers.
Most craft beers are brewed in small batches, meaning that customers do not need to store them for extended periods. That said, different types of beer need to be kept at different temperatures to ensure they remain in peak condition for as long as possible. While strong beers can be kept at room temperature, and standard beers at cellar temperature, lighter beers like lagers, pilsners and wheat beers should be kept refrigerated between 3-7°C. Like wine some beers can change and improve with age, and as the popularity of craft beers continues to grow more businesses are looking for ways to store beer long-term.
Williams range of back bar coolers provide an eye-catching display for bottled beer while maintaining it in perfect condition. Craft beers often have quirky label designs, so the double-glazed doors with bright, low energy lighting built in help to display them to customers in a clear, attractive manner. The wire shelves are fully adjustable, allowing for flexibility in storage arrangements. Three levels of 10” bottles can be stored vertically as standard, providing plenty of space for even the best stocked bars to show their range off. The adjustable thermostat allows for precise temperature control meaning product will always be kept in optimum conditions.
For truly spectacular bottle displays Williams bespoke beverage displays combine maximum visual impact and heavy-duty storage and are a fantastic way to store and display unique beers. Available with glass drawers and mirror-finish stainless exterior the range is the perfect for when looks matter.