Super-deduction: save money – buy a new fridge!

The government is offering a 130% tax allowance on new commercial equipment.

If you’re in the market for a new refrigerator, freezer, coldroom or blast chiller (or, to be fair, any foodservice appliance) then now is the time to buy it. 

The government is currently offering a whopping 130% tax allowance on new commercial equipment – the so-called ‘super-deduction’.

What it means is, when you buy new equipment (it doesn’t apply to second-hand) you get a tax allowance of 130%, rather than the 18% main rate writing down allowance it replaces.  This is only a temporary measure, designed to turbo-charge the economy, so it’s worth trying to take advantage of it as soon as you can. 

However, the 130% tax relief is only the start of the savings when you replace your old fridge with a Williams.  That’s because we’ve introduced a raft of energy-saving features in recent years, to minimise energy use and thus radically cut down running costs. 

“This is a brilliant scheme for anyone who is looking to buy new equipment,” says Malcom Harling, sales and marketing director of Williams. 

The combination of the pandemic and Brexit has caused some equipment supply issues in the market – but not for Williams. “We’ve been working throughout the pandemic and we have good levels of stock,” says Malcolm. 

“Furthermore, as part of our ongoing developments in customer service, we have launched a new, improved and tailored delivery service, which allows us to offer more frequent despatches across the UK. 

“All of which means our dealers are able to support customers by supplying orders very quickly.” 

What is super-deduction?

The website tells us it’s: “a super-deduction providing allowances of 130% on most new plant and machinery investments that ordinarily qualify for 18% main rate writing down allowances.”


The scheme runs until 31 March 2023.

Why are they doing it?

They say, “This measure is designed to stimulate business investment. It does so by increasing the incentive to invest in plant and machinery by offering higher rates of relief than were previously available.”

Find out more here


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