Williams drives innovation at HOST Milan 2025

Williams made an impact at HOST with innovation, collaboration and future-proof refrigeration.

What an incredible five days at HOST Milan! It was a pleasure to reconnect with familiar faces and meet new customers from across the world. Our stand was filled with engaging conversations and our latest refrigerated solutions.

We were proud to exhibit alongside our sister company, Falcon Foodservice Equipment, where together we helped showcase British manufacturing excellence. HOST also provided us with a unique opportunity to meet with our international colleagues, and we were delighted to be joined by our Chinese and French sales teams on our stand.

Montage of Williams' innovative products at HOST

Highlights of our stand included our soon to be launched Varitemp cabinets and counters, which attracted huge interest for their flexibility and connectivity capabilities. Another crowd favourite was our keg chiller – with many visitors enjoying a taste of chilled beer straight from the unit!

“HOST is always a highlight in our calendar, and this year was no exception. We were thrilled with the response to our latest innovations – particularly the new Varitemp range. We hope everyone enjoyed visiting our stand as much as we enjoyed hosting them!” Said Malcolm Harling, sales and marketing director at Williams Refrigeration.

CEDA Academy on the Williams stand at HOST

Williams and Falcon also partnered together to sponsor eight young aspiring professionals from the CEDA Academy. These future talents had the unique opportunity to experience a major international exhibition, learning not only about Williams and Falcon’s products but also about other Ali Group business's appliances, expanding their knowledge in the field. We received great feedback:

“The whole experience from start to finish was great, everyone was extremely nice and friendly and made for the experience to be enjoyable.” Harry Mansell, Nelson Catering Equipment.

“It was a great networking opportunity and I'm really thankful to have taken part. Would definitely recommend to other academy members if they're invited in the future.” Jessica Long, IFSE.

For anyone who couldn’t make it to HOST, Milan, you can still explore all the equipment showcased by ourselves and Falcon by viewing our HOST 2025 Show Guide PDF.

A huge thank you to everyone who visited us at HOST Milan. We look forward to seeing you again in 2027!